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Ethical Standards Advisories

Applying the PRSA Code of Ethics, the PRSA Board of Ethics and Professional Standards (BEPS) offers analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

ESAs are considered direct extensions of the PRSA Code, and have the same force and effect as any provision within the PRSA Code. Designed to keep the PRSA Code timely through a formal process, ESAs provide practitioners guidance to deal with new situations and circumstances as they arise int he daily practice of public relations.

BEPS continues to build the ESA library. Your input with issues you are facing or have faced are the basis for ESA topics. Email your ESA suggestions to the PRSA Board of Ethics and Professional Standards.

Available ESAs