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Silver Anvil Case Studies

The Silver Anvil is awarded annually to organizations reaching the very highest levels of professional achievement.

Beyond the Silver Anvil Awards Ceremony, Silver Anvil winners contribute to the public relations body of knowledge and become a part of the history of our profession. Winning two-page summaries become a valued part of our online case study archives and are available to help promote and share best practices among all public relations practitioners.

Best of Silver Anvil 2017

The 2017 Best of Silver Anvil Award was presented to NASA for “A Year in Space: Communicating NASA’s Historic One-Year Mission from Space to Ground.” To find out how NASA’s External Relations Office completed a record-setting year despite a reduction in budget (Click Here)

Best of Silver Anvil 2016

The 2016 Best of Silver Anvil Award was presented to the Air Force Public Affairs for “Helping a Hero:  Air Force Public Affairs response to heroic Airman Train incident.”  To find out how the cross-country and international public affairs teams worked together to effectively respond to this incident (Click Here)

Best of Silver Anvil 2105

The 2015 best of Silver Anvil award was presented to Carnival Corporation and their agency LDWWgroup for “Cruising to Comeback.” To find out how Carnival managed to not only improve its public perception, but also exceed expectations after the 2012 Costa Concordia capsized and the 2013 engine-fire of its Carnival Triumph (Click here)